Of the berries from the fertile soils of Chiapas, GroAltos creates a 100% natural, all Mexican Jam.
2020 Flugelhorn partnered up with GroAltos, an agricultural company formed on a strong base of specialists, social responsibility and state-of-the-art technologies.
The ambition is to produce big variety of products, and the jam will be one fo the core staples.
GroAltos had the good fortune to take over a farm that has been producing berries for generations, with all its workers sill doing their thing.
We had the honor of creating the brand and product design for the affiliate - Jam & Berrys.
Branding
March 2021
GroAltos
Simon Rådberg
Our idea for the branding was to create something that would stand out on the shelves and streets, something that people would notice. A product that would speak to a broad audience. A contrast to your regular artisanal jam.
We chose to use red in combination with blackberry blue, as the main colors for Jam & Berrys first label. Red is a bold packaging choice and helps draw attention to the product. It is known to spark an appetite, and it's also the color people notice first,